Why is branding important to entrepreneurs and marketers? Without a clear brand strategy, you may be doing irreparable damage to your business. Successful branding is about getting your prospects to see you as the sole provider of a solution to their problem or need.
To succeed in branding, you must understand the needs and wants of your customers and prospects. You achieve this by integrating key brand strategies throughout your company at every public touchpoint. To properly execute a successful brand strategy for a growing or complex business you’ll need help from a branding agency like Propr. However, most smaller companies and individuals do not need to hire a branding agency or consultant to develop and implement effective brand strategies. With a little curiosity, initiative, and page turning, you can up your branding game and make some important and high impact changes to your business.
Here’s a list of my TOP 5 books on branding I recommend to entrepreneurs and business leaders.
by Michael Johnson
“While branding (in its widest sense) and brand identity (in its visual sense) may not be perfect works, they are broad enough to encapsulate how an organization looks, ow it ‘feels’ and ow it wants others to feel about it.”
A deep dive into branding which bridges the gap between grand strategy and brand building. Most consider branding as the latter, but the former is the most critical part for entrepreneurs, business leaders, and marketers alike. Consider this a solid reference book and a great resources on the branding process.
“A brand is a person’s gut feeling about a product, service, or company.”
A quick read and the first of its kind book that bridges the gap between brand strategy and brand creative that will quickly up your brand acumen. If you’re looking to quickly improve your understanding of comprehensive branding, this book is for you.
by Mike Moser
“Before you can project a unique, external brand for your company, you must first understand the company’s internal character.”
If you’re looking for a workbook approach to branding yourself or your business, start here. I’ve found this book to be one of the best practical approaches to building and/or clarifying a brand. The exercises and examples are a little dated, but the results are timeless.
“Branding is about seizing every opportunity to express why people should choose one brand over another.”
I recommend this book for those that are interested in the creative and implementation side of branding. While it does go into the strategy side of branding, which guides the creation of you overall brand, without a core understanding of design and marketing this may not be the right book for you.
by Debbie Millman
“Branding is a history in flux, and my hope is that this collection of conversations can provide a time capsule of the second decade of the 21st century.”
A collection of interviews of some of the top names in branding, marketing, and business by one of the best self-marketers of our time. The content is diverse and informative, some of it incredibly eye-opening and provocative, while the self-marketing isn’t shy and can cause readers to skip chapters. A must read for aspiring brand designers and people who are brand-curious.
The concept of branding yourself and your business is popular for many reasons. But getting to the point where you can clearly and concisely articulate why your business exists (not just what it does), how you are different and better, and why your customers can’t live without can be daunting and challenging. That’s why I created the unique Propr Branding Workshop. It’s designed to make you and your company think different, push boundaries and energize your organization.
If you have a smaller business and are struggling with how to make your brand stand out, We have an amazing event for you. Register below for our immersive, collaborative, and fully interactive Small Business Branding Workshop and get the following results your desire.