Messaging Rant

When the pandemic hit in 2020, we all cringed at companies that didn’t update their messaging and came across as tone-deaf or heartless.

It’s shocking to me how many marketing, PR, and ad agencies have put out their own tone-deaf messaging like “2020 was an unprecedented year…” No shit, we were all there! Then they follow up with some sort of pitch or sales message. Yawn.

Next, we have the annual super bowl commercials and everyone pontificating on the best and worst. I find it exhausting and sad how this is what we talk about and not the things that really matter. The companies that can pay the hefty price tag to advertise during the game are some of the worst businesses ever unless the only metric you care about is revenue. Yet we fawn over them because their commercial was cute.

Sure, we all want to be successful, but at what cost?

What do you think?

Transcript

Hey, it’s your boy Bobby G from Propr Design, and I just want to do a little commentary on a really disappointing trend I’m seeing in marketing messaging. For some reason, even my marketing peers and colleagues are leading with 2020 was an unprecedented year or it was a challenging year, it was hard. No kidding. Right? No kidding. We were all there. We don’t need you to lead and say, Oh, it was so hard and like, thanks obvious. You know, why don’t you actually have some empathy and understanding for your customers or your target audiences and speak to them like human beings? Not you know, leading with the low hanging fruit, you know, even you know, the brutal Superbowl commercial, a yearly event, you know, it just makes me roll my eyes at how ridiculous and like, it just becomes so much hype over, you know, Bud Light lime, lemon. We made lemons into seltzer. Like, why are we even talking about this? You know, there there is obviously tons of problems in this country and hardships. But, you know, on the one hand, you know, you’re using it as an opportunity to market to people and really tone-deaf and weak. On the other hand, you’re making fun of that and making light of it, to sell your junk. You know, we need to be better. And it really starts with these agencies need to be better. And, you know, focusing on what really matters, not just coming across with, you know, easy tone-deaf messaging or leveraging pain and suffering to sell more crap. Alright, that’s my rant. What do you think?

 

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