Right Source Marketing

UX Design, UI Design, Art Direction

Right Source is a content creation and marketing firm. Propr was brought in to design a new responsive web presence that would not only help align their brand perception and reality, but work strategically for the agency.

Right Source provided the brand personality, and we worked together to identify the user personas. We devised an information architecture based off Right Source's content inventory and content strategy. After an extensive competitor analysis we iterated closely with Right Source leadership to devise a UX that would accommodate their content and achieve the goals for success. Right Source had a visual styleguide that we revised and amended while designing the user friendly and on-brand user interface.