The Evolution of a Financial Consultancy’s
Corporate Identity

SC&H is a Baltimore based financial and business consultancy. The company’s leadership wanted to grow but to win larger clients, they’d have to compete with some of the biggest consulting firms in the business. They hired Propr to help initiate growth through a strategic and holistic creative process.

SC&H Group

Services

Brand Strategy
Identity Design
Typography
Corporate Collateral
Marketing Design

UX/ UI Strategy & Design
Website Design & Development
Landing Page Design
Email Design
Social Media Graphics
WordPress

Content Design
Infographic Design
Document Templates
Presentation Design
Digital Publication Design
Booth Design

“Bob is a fantastic collaborator. But he pushes you to think outside your preexisting notions.”
Mack McGee | Vice President & CMO SC&H Group
Building on the Existing Brand

SC&H’s existing marketing materials were a hodgepodge of design treatments that had a stiff, corporate look. Over time, their website had become increasingly disorganized and difficult to navigate.

While most design firms would probably want to create a fresh, new corporate identity from scratch, Propr Design took a different approach.
“We didn’t want to just blow things up,” said Bob Gillespie, Propr Design. “Incremental change would give SC&H a faster return on investment. So, we drew a line in the sand and began to move the brand from old and stuffy to modern and approachable one project at a time.”
Propr designed close to 200 projects including digital ads, social media graphics, presentations, brochures, whitepapers, case studies and much more.“We’re in a market where aesthetics lead the way of brand experience,” said Mack McGee, Chief Marketing Officer, SC&H.